Sunday, 27 April 2008

"My Beautiful Mummy"

This book, by Michael Sazhauer, has caused a bit of controversy this week. It apparently deals with the issues encountered by children who have parents (mostly women) who have had cosmetic surgery to supposedly enhance their looks.
The author is a plastic surgeon himself, with a thriving cosmetic surgery business of his own - no doubt this book will enhance his business, if not the customers/patients who he operates on. I have not read the book, only the reviews and comments, but it appears that the publishing industry can at least be defended against accusations of promoting immoral values and such like.
The book won’t be available in bookshops, because it is only being published by a "vanity press"It won't be on Amazon or other online booksellers and it hasn't even been assigned an ISBN to make it easily findable. It has been said, however, by the Newsweek journalist who reported about it, that the author has produced a better piece of marketing than many trade publishing houses could ever have done. Also that without the article, no-one would ever have heard of this book or this surgeon !

I don't for one minute condone the content of the book - but it's food for thought about self-publishing and advertising yourself, don't you think?

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